+ What is search engine optimization?
Search engine optimization (SEO), sometimes referred to as search engine marketing (SEM), encompasses techniques and strategies for getting your website found when someone types in keywords to a search engine. Search engines categorize text, images, audio and video so we can access the mountains of information floating around the Internet. FYI--SEM is also used to refer to paid Internet advertising.
Optimizing your site means writing content that will be indexed by search engines, creating strategies to increase traffic to your site and creating unseen text such as metadata to attract search engine attention.
+ Is SEO hard to do?
Search engine optimization is not necessarily hard, but there are a lot of layers to it. The easiest elements of SEO are writing content that is both search engine friendly and reader friendly. If you write content that is only search engine friendly, it will not be of much use to your readers. Another easy SEO task is creating effective metadata, which includes Meta keywords, Meta descriptions, and unique page titles.
There are plenty of books and e-newsletters on the topic if your are interested in doing it yourself. Or, you can hire an experienced SEO copywriter to help you strategize and implement SEO techniques.
+ What are organic search rankings?
There are two types of listing when you use a search engine to find information. Organic search engine rankings are the links listed in the center of the results page. Paid or sponsored results are usually shown along the top and right side of the results page. No site listed as an organic listing has paid to be there. It has been achieved by optimizing the site and other Internet marketing strategies.
+ How can I improve my organic search engine rankings today?
Check to make sure your website was not created as a graphic. It must be created as HTML or search engines will not index the pages. Second, make sure you have included Metadata.
Third, review your content to make sure it uses your keywords fairly frequently. Fourth, build up your website with articles, white papers, reports and other content rich pages. More than likely, you already have information that, with a minimum of editing, can be turned into page content.
+ What is Internet marketing?
Internet marketing includes email campaigns, e-newsletters, landing pages, external links, RSS feeds, online paid advertising, and social networking. The objectives of Internet marketing is driving traffic to your website where a visitor is enticed to take action (whatever that is for you--buy something, download a report, etc.) and to increase sales (either by lead generation or actual online purchases.
+ How do I get started with Internet marketing?
The foundational piece of an Internet marketing campaign is an email list. Start today assembling email addresses you already have and devising ways to collect more addresses from your website and other avenues.
Caution: You may only send emails to people who have expressly given their permission or you will risk violating spam regulations. All emails and newsletters must include an easy way for the recipient to unsubscribe.
+ What is a landing page?
A landing page is either a keyword-rich web page on your site or a dedicated mini website singularly focused and generally offering no navigation options or links to other pages. Well-written sales copy draws the reader through the whole home page and gives multiple chances to “Buy Now” or take some other specific action. It is modeled after direct mail packages.