   Strategy Writer

         Search engine optimization copywriting

       Web content, Internet marketing

Develop a website strategy

And, save yourself hundreds or thousands of dollars!

Before hiring a web designer and content developer to create a new website or rehab an existing one, make sure you have a solid online strategy and know what content and techniques should be incorporated at the start of your website project so organic and/or paid search engine results are optimized the right away.

A strategy will move you closer toward your goals faster than just leaping into the project. A strategy helps you with three key aspects to better marketing:

Defines your target audience and their key characteristics.
Helps you focus in on and better articulate the messages you'll deliver to the audience.
Will save you hundreds or thousands of dollars in mistakes by working through potential problems on paper before costly implementation.

Here's just one example of how an upfront strategy could have saved someone from lost business. A lawyer using his own name as the website URL asked why his website did not come up on search engine results.

Arriving at his website, the answer was more than apparent with no further investigation required. When asked if a teenage neighbor was his web designer, he replied, "No, it was my 16-year-old nephew."

Hire a qualified SEO copywriter so you're not asking the same question...and getting an answer you won't like.

Find out the answer here.

Why most websites fail!

Being clear on your objectives right from the start helps your finished website contribute to your company's overall success.

Here are 10 reasons most websites fail to achieve their goals:

	There is no unique selling proposition--a reason prospects should stay and not go to a competitive website to do business.
	There is no clear call to action such as buying products, downloading reports or whitepapers, signing up for an e-newsletter.
	The site does not have a singular focus because it tries to cover too many topics.
	The home page (and maybe most of the site) is a graphic rather than HTML.
	There is no metadata to help search engines index and rank the website.
	The content hasn't changed in months or years.
	There are no keywords in the headlines. There may not even be any headlines!
	The content is not optimized with keywords and phrases.
	The site lacks rich content such as articles, press releases, case studies or white papers.
	It is difficult to buy products.

Don't make these mistakes. Start with a strategy.

Contact Strategy Writer for a free project consultation or quote. Most projects are quoted on a fixed fee basis so there are no surprises for you.

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