Internet Marketing

Use Internet marketing strategies to increase leads and sales

Women are not created equal on the Internet

Knowing exactly who your audience is and what they want are the basic building blocks to effective online promotion. If your target audience is women, you need to know they are not all equal when it comes to promoting products online.

Do you integrate emails into your full marketing mix?

Like anything else, email campaigns work best when integrated into your marketing plan. It’s so easy to create and send emails that many marketers do so without applying the same strategy for other marketing components.

Effective email campaigns from the inside out

Tending to basic administrative tasks and really understanding government regulations will boost your email campaigns into the stratosphere and get you the personal and professional recognition you deserve as a first-class marketer. Find out how in this article.

Want to drive web traffic with an email campaign? Before you impact web traffic, your prospects or customers have to open your email, then click through to your site or landing page. Find out how to get prospects to open your emails.

Poor email design and formatting problems will kill an email campaign. Emails must execute flawlessly or subscribers will scurry to unsubscribe. Read this article for tips for designing emails for optimized delivery.

5 ways to keep email customers happy.

Every day my inbox fills to the brim with emails trying to sell me something. Maybe I signed up once to get a free download or a free report. Now, without so much as building a relationship with me, the sender feels privileged to deluge me with emails weekly, sometimes daily. Learn how to keep your email customers happy in this article.

What are your prospects telling you? 

Every click on your site, every email captured, every website page read and survey completed are clues your prospects whisper to you on how to improve your website content and refine your selling messages.

Organize your email list for effective electronic marketing campaigns

Managing your email list is a critical element to your electronic marketing success. Most people keep randomly collected emails in their free email account or inbox without any thought to organizing how each name came to be on the list. Find out why you need to organize and how to start the process.

Rise to the top by creating online credibility

There’s no doubt you’ve experienced lots of less than reputable web content. Rise above the fray with an impactful credibility campaign for your website.

Depending on the price point of your product or service, you can tailor a credibility strategy to influence prospects to buy. High ticket purchases will benefit from in-depth case studies, while lower priced offerings can benefit from testimonials. How can you increase online credibility? Find out in this article.

Build an email list for online success

The foundation of Internet marketing is to collect email addresses. Without a house list, you have no way to reach people to actively sell more products or services. You have no way to make money, except to hope people somehow find your site and buy something or do what ever it is you want them to do once they arrive. This is a very random way to build a business. Find out how to start building your online business today.

Use email campaigns to drive website traffic

Dollar for dollar, email marketing works harder than any other marketing campaign. Email marketing has a 17 percent higher response than direct-mail campaigns and 73 percent more response than telemarketing campaigns. And, the cost is usually minimal in comparison. 

Increase web traffic with inbound marketing

Electronic marketing has become an essential part of the marketing mix. Marketing efforts for even the most traditional companies is shape shifting into an inbound marketing model consisting of search engine optimization, pay-per-click ads, blogging, social media and targeted landing pages.

Over 70 percent of the online audience watches video on the Internet, according to a report by Forrester Research. By 2013, Forrester predicts 81 percent will be watching videos. Have you developed a strategy for using video to drive traffic to your website?