Intermediate SEO skills

Try advanced search engine optimization to boost organic rankings

Find your pot of gold with variable testing

Unlike direct response marketing of yesteryear where tens of thousands of pieces were printed and mailedat great expense, testing variables in electronic marketing is easy and inexpensive. There is no excuse not to test a variety of elements within your campaign. And, there is no excuse not to keep testing even when you find a winning combination.

Lethal website design and content mistakes

If you look at enough websites, and this may be the case for yours as well, you’ll find home pages tend to be show pieces given little attention once the original design was launched. Yet, for most websites, the home page is what gets a majority of the site’s traffic. 

Implementing an SEO strategy will help position your site higher in the rankings where you are most likely to be found. This article highlights eight ideas for keyword optimization.

Focus on 5 factors to positively impact search engine ranking

In its 2009 biennial Search Engine Ranking Factors study, seomoz.org gathered information from 72 experts in the field who rated 149 factors contributing to search engine rankings such as keyword and non-keyword data, links, social media, usage data and negative factors. This article focuses on the five most important factors impacting a website’s organic search engine ranking. 

Drop downs vs. HTML navigation for search engine optimization

One area deserving consideration is whether you use drop down or HTML navigation menus. In other words, will your site navigation be driven by menus that drop down from main topics or will your menu be a text tree listing main topics and subtopics (HTML)?