Make your website work harder with SEO copywriting

The Internet runs on words...make sure your content is optimized for better search engine rankings!

Otherwise, prospects will find your competitors first.

Search engine optimization (SEO) can be intricate and complex.

SEO is time consuming if you don't know what to do. But, SEO is critical to your online success.

There are two ways to approach search engine optimization to markedly improve organic search engine results:

• Learn to write content and optimize your website yourself 
• Or, hire an SEO copywriter to handle it all for you 

The Internet is fueled by words...the search words and phrases entered into Google, Yahoo, Bing and other search engines...so words are the most important element for an optimized site.

In addition to SEO copywriting, you must also use other SEO techniques to increase organic search rankings.

The third most important search engine optimization element is the navigation ease once prospects arrive at your site. Once on your site, then...and only then...does design create an inviting environment for the experience you want the prospect to have.

If you start with design and neglect or hinder optimization, your prospects may never find you. Your site will look good only to you and the few others who arbitrarily arrive at the website.

When it's time to improve your organic search engine rankings and have prospects take more action when they are on your site, start with a website audit and an SEO website strategy.

Discover proven techniques for increasing your website's organic rankings in search engine results.

If you're developing a new website or rehabbing an existing one, please think carefully about who you hire to develop web content integrated with SEO. There are lots of good copywriters, many right in your area, but if the copywriter doesn't thoroughly understand how to write for the Internet, you'll end up hiring a second person to optimize the content.

This doesn't seem right, does it?

By getting the right SEO copywriter on board, your organic rankings will greatly improve.

Meaning? Your prospects will more easily find your site. And, your conversion rate (the action you want prospects to take once they get to your site) will also improve.

The primary reason you have a website is so prospective clients or customers with money will find you online.

Seems obvious.

While web design is important, it won't matter what your site looks like if prospects can't find it. Design is not how people will find your website.

What's an effective SEO plan?

An effective SEO plan is developed first and maps out how to integrate optimized web content and design. You'll be spending some significant money creating a new website or updating an existing one so make sure you put your money to good use.

Do I have to start over with my website?

A client recently lamented she had her website done twice already and now Strategy Writer would be the third to overhaul the site. Sadly, the other two go-rounds were inadequate on many levels.

The only people coming to the site were those who knew the domain name or the name of the person featured on the site.

The travesty was the previous sites had no optimized content and the latest version didn't even include basic elements like meta tags, meta description, effective page titles and internal links--SEO 101. If she knew how, she could have done these basic things herself.

The common denominator for this client and others is that they started with a web designer more interested in the beauty of the design rather than the site's search engine functionality. This strategy used to be enough, but not any more.

How do I get started on optimized content?

Ask for a FREE consultation or estimate on a current project or a website audit. Some recommendations we make you may even be able to do yourself!